Sunday, 17 March 2013
Shooting Professional Photoshoot
I decided that after shooting the footage for my Bacardi advert that i would do a professional photoshoot with the male model showcasing the Bacardi drink. Ideally this was for my Bacardi posters that i am going to be creating as part of the advertising campaign.
Thursday, 21 February 2013
Pitching My Presentation
Pitch Feedback
Should ave included more of my research
posters look stretched within the presentation
No other visual language shown on chosen theme or style
No animation or film examples given.
Research Into Bacardi Themes And Styles in Film And Animation
Starting off my research i am looking into existing themes/ styles of Bacardi and how they portray these themes and styles through the use of Television commercials.
http://www.youtube.com/watch?v=Sa9nWICtj3w
This advert promotes the idea of everyone coming together, creating there own scenery, their own atmosphere in order to have a party where Bacardi is present. For a long time Bacardi have kept the same theme through out there adverts, this theme is 'Party'.
Here is another two videos i looked at, both keeping to exactly the same theme, a bartender...
And...
Both are keeping with in the party theme as they are both located within a bar.
In order to re-create or re-brand the advertisement to suit the brief set by Bacardi, i want to come away from the current theme and go into an entirely different theme.
Research Into Masculinity
In order to re-brand Bacardi's advertisement to meet the requirements of young males ranging from the ages of 18 to 24, i decided to look into masculinity as a theme. Ideally i thought this would give me some idea of camera movements and angles, lighting and colours, moods and styles.
Just thinking off of the top of my head i can think of a few films and styles which appeal to me that meet the set requirements, these are as followed...
Styles
- Film Noir 1940's To 1950's
Film noir is a cinematic term used primarily to describe stylish Hollywood crime dramas, particularly those that emphasize cynical attitudes and sexual motivations. Hollywood's classical film noir period is generally regarded as extending from the early 1940s to the late 1950s. Film noir of this era is associated with a low-key black-and-whitevisual style that has roots in German Expressionist cinematography. Many of the prototypical stories and much of the attitude of classic noir derive from the hardboiled school of crime fiction that emerged in the United States during theGreat Depression.
http://en.wikipedia.org/wiki/Film_noir
Film Noir is a very mature and very interesting style of film. I think if created and used properly, a film noir Bacardi Advert could be the answer to this brief.
Examples Of Films Relevant To Chosen Style
The story begins as "Don" Vito Corleone, the head of a New York Mafia "family", oversees his daughter's wedding. His beloved son Michael has just come home from the war, but does not intend to become part of his father's business. Through Michael's life the nature of the family business becomes clear. The business of the family is just like the head of the family, kind and benevolent to those who give respect, but given to ruthless violence whenever anything stands against the good of the family. Don Vito lives his life in the way of the old country, but times are changing and some don't want to follow the old ways and look out for community and "family". An up and coming rival of the Corleone family wants to start selling drugs in New York, and needs the Don's influence to further his plan.
Henry Hill is a small time gangster, who takes part in a robbery with Jimmy Conway and Tommy De Vito, two other gangsters who have set their sights a bit higher. His two partners kill off everyone else involved in the robbery, and slowly start to climb up through the hierarchy of the Mob. Henry, however, is badly affected by his partners success, but will he stoop low enough to bring about the downfall of Jimmy and Tommy?
An innovative look at the life of fictional Mafia Capo Tony Soprano, this serial is presented largely first person, but additional perspective is conveyed by the intimate conversations Tony has with his psychotherapist. We see Tony at work, at home, and in therapy. Moments of black comedy intersperse this aggressive, adult drama, with adult language, and extreme violence.
In 1949, when gangster Mickey Cohen seems to have an iron grip of Los Angeles. And no one is willing or alive to testify against him. So Police Chief Parker decides to form a special unit whose mission is to take down Cohen. He chooses Sgt. O'Mara, a World War 2, vet to lead the unit. O'Mara chooses 4 cops and asks another cop and WW2 vet, Jerry Wooters to join him but Wooters is not interested. But when he witnesses the murder of a young boy by Cohen's people, he joins them, and they decide to take apart Cohen's organization. Cohen wonders a rival is going after him, but eventually he realizes it's the cops.
In my own words...
The most recent movie hit was 'Gangster Squad', this was a coloured 1940's/ 1950's styled Action/Crime/Drama which starred more than a handful of well known actors such as Sean Penn, Ryan Gosling. Emma Stone, Josh Brolin, Holt McCallany, Anthony Mackie, Giovanni Ribisi and more.
As chance would have it, i went and got my hair cut as i was doing my research on this advert, and thats when my idea hit me. At my local barbers, it looks very modern yet very traditional. I thought to myself, a barber shop is very masculine, its very traditional as guys have been going to get there hair cut for generations.
1940's/ 1950's Barber Shop Imagery
1940's To 1950's
Just thinking off of the top of my head i can think of a few films and styles which appeal to me that meet the set requirements, these are as followed...
Styles
- Film Noir 1940's To 1950's
Film noir is a cinematic term used primarily to describe stylish Hollywood crime dramas, particularly those that emphasize cynical attitudes and sexual motivations. Hollywood's classical film noir period is generally regarded as extending from the early 1940s to the late 1950s. Film noir of this era is associated with a low-key black-and-whitevisual style that has roots in German Expressionist cinematography. Many of the prototypical stories and much of the attitude of classic noir derive from the hardboiled school of crime fiction that emerged in the United States during theGreat Depression.
http://en.wikipedia.org/wiki/Film_noir
Film Noir is a very mature and very interesting style of film. I think if created and used properly, a film noir Bacardi Advert could be the answer to this brief.
Examples Of Films Relevant To Chosen Style
The Godfather
http://entrepreneurialambitions.files.wordpress.com/2012/03/godfather.jpg
The story begins as "Don" Vito Corleone, the head of a New York Mafia "family", oversees his daughter's wedding. His beloved son Michael has just come home from the war, but does not intend to become part of his father's business. Through Michael's life the nature of the family business becomes clear. The business of the family is just like the head of the family, kind and benevolent to those who give respect, but given to ruthless violence whenever anything stands against the good of the family. Don Vito lives his life in the way of the old country, but times are changing and some don't want to follow the old ways and look out for community and "family". An up and coming rival of the Corleone family wants to start selling drugs in New York, and needs the Don's influence to further his plan.
http://www.imdb.co.uk/title/tt0068646/
GoodFellas
http://www.themovies.co.za/wp-content/uploads/2012/10/goodfellas.jpeg
Henry Hill is a small time gangster, who takes part in a robbery with Jimmy Conway and Tommy De Vito, two other gangsters who have set their sights a bit higher. His two partners kill off everyone else involved in the robbery, and slowly start to climb up through the hierarchy of the Mob. Henry, however, is badly affected by his partners success, but will he stoop low enough to bring about the downfall of Jimmy and Tommy?
http://www.imdb.co.uk/title/tt0099685/?ref_=fn_al_tt_1
The Sopranos
http://static.tvtropes.org/pmwiki/pub/images/the-sopranos-2_7524.jpg
An innovative look at the life of fictional Mafia Capo Tony Soprano, this serial is presented largely first person, but additional perspective is conveyed by the intimate conversations Tony has with his psychotherapist. We see Tony at work, at home, and in therapy. Moments of black comedy intersperse this aggressive, adult drama, with adult language, and extreme violence.
http://www.imdb.co.uk/title/tt0141842/?ref_=sr_1
Gangster Squad
http://media.aintitcool.com/media/social_image/gangstersquad.jpg
In 1949, when gangster Mickey Cohen seems to have an iron grip of Los Angeles. And no one is willing or alive to testify against him. So Police Chief Parker decides to form a special unit whose mission is to take down Cohen. He chooses Sgt. O'Mara, a World War 2, vet to lead the unit. O'Mara chooses 4 cops and asks another cop and WW2 vet, Jerry Wooters to join him but Wooters is not interested. But when he witnesses the murder of a young boy by Cohen's people, he joins them, and they decide to take apart Cohen's organization. Cohen wonders a rival is going after him, but eventually he realizes it's the cops.
http://www.imdb.co.uk/title/tt1321870/?ref_=sr_1
In my own words...
The most recent movie hit was 'Gangster Squad', this was a coloured 1940's/ 1950's styled Action/Crime/Drama which starred more than a handful of well known actors such as Sean Penn, Ryan Gosling. Emma Stone, Josh Brolin, Holt McCallany, Anthony Mackie, Giovanni Ribisi and more.
As chance would have it, i went and got my hair cut as i was doing my research on this advert, and thats when my idea hit me. At my local barbers, it looks very modern yet very traditional. I thought to myself, a barber shop is very masculine, its very traditional as guys have been going to get there hair cut for generations.
1940's/ 1950's Barber Shop Imagery
http://caulkischeap.files.wordpress.com/2008/04/barbershop-31.jpg
http://dixiespace.com/wp-content/uploads/2012/02/old-barber-shop.jpg
http://alexcenla.files.wordpress.com/2010/07/barber-shop-one-0011.jpg
http://www.dvdbeaver.com/film2/DVDReviews32/a%20the%20untouchables%20blu-ray/Untchbls_BD_shave.jpg
http://www.reverseshot.com/files/images/pre-issue22/untouchables.preview.jpg
1940's To 1950's
Wednesday, 16 January 2013
Research Into The History Of Bacardi
In the beautiful port city of Santiago de Cuba, a small family enterprise purchases a distillery and revolutionizes rum-making on February 4, 1862...
150 years ago, the great Don Facundo Bacardí Massó first began selling his revolutionary BACARDÍ Rum in Santiago de Cuba. Now, seven generations later, Bacardi remains a family owned business and continue to make history as the world’s best selling rum.
Pioneering a new style of rum
In the late 1800s, Cuba’s emerging middle class desired a rum more refined than the murky pirate rum found on the island. Recognizing the need for a rum more pleasing to the palette, Don Facundo Bacardí Massó pioneered a new distilling process that would revolutionize how rum was made around the world and would go on to inspire some of the world’s most beloved cocktails.
Pioneering a new style of rum
In the late 1800s, Cuba’s emerging middle class desired a rum more refined than the murky pirate rum found on the island. Recognizing the need for a rum more pleasing to the palette, Don Facundo Bacardí Massó pioneered a new distilling process that would revolutionize how rum was made around the world and would go on to inspire some of the world’s most beloved cocktails.
The Prophecy of El Coco
An Icon is born
In the early years of BACARDÍ production, Doña Amalia Moreau, Don Facundo Bacardi’s wife discovered a colony of fruit bats living in the rafters of their humble tin-roofed distillery. She recognized the significance of the bat in both Spanish and local folklore; the bat had long since been associated with good health, fortune and family unity. She convinced her husband to use the bat as an icon on every bottle of his rum and it quickly became a symbol of quality amongst Cuba’s mainly illiterate population. BACARDÍ had become ‘El Ron del Murciélago’ (the Rum of the Bat).
At the same Philadelphia Centennial Exposition where Alexander Graham Bell’s telephone was first unveiled, BACARDÍ Rum won its first International Award for product quality and innovation. Today BACARDÍ Rum is proud to be the World’s most awarded rum.
Having been awarded a gold medal for product quality at the Barcelona Exhibition of 1888, the Queen Regent of Spain Maria Cristina named BACARDÍ Rum as Purveyors of the Spanish Royal Household. BACARDÍ Rum became known as the ‘King of Rums and the Rum of Kings’.
Don Facundo’s sons were all major contributors to the Cuban struggle for independence from Spain. His eldest son, Emilio Bacardí Moreau, was arrested and exiled twice for anti-colonial activities. But In 1889, he became the freely elected Mayor of Santiago de Cuba and would later become a Senator. He would go on to build schools, hospitals, public parks and a municipal museum in Santiago.
In the mining town of Daiquirí, Cuba, an American mining engineer named Jennings Stockton Cox invented a cocktail using BACARDÍ Rum, fresh lime, sugar and ice. After enjoying the drink with his friends, he named it ‘Ron BACARDÍ a la Daiquirí’. It was the perfect cocktail to enjoy after a long, hot day at the mine and ironically, brought sophisticated drinking to the rest of the world.
The Cuba Libre: A toast to independence
The first BACARDÍ and Cola was invented at the time of Cuba’s independence following the Spanish American War some time in the early 1900’s. In a small Havana bar, a group of soldiers mixed BACARDÍ Rum, cola, and lime and toasted ‘por Cuba libre!’ or ‘to a free Cuba’. The cocktail would go on to be one of the most popular cocktails in the world.
Destroy 60,000 cases or rum, i don't think so!
When Prohibition was declared in the USA, 60,000 cases of BACARDÍ Rum could not be sold or exported. Refusing to destroy the precious rum, Don Facundo’s son-in-law, Enrique Schueg, chose instead to give it away through an innovative share scheme. He issued 60,000 shares in BACARDÍ Rum’s US Bottling Company and the very next day closed the company down, giving away one case of BACARDÍ Rum as compensation for every share.
When Prohibition was declared in the USA, 60,000 cases of BACARDÍ Rum could not be sold or exported. Refusing to destroy the precious rum, Don Facundo’s son-in-law, Enrique Schueg, chose instead to give it away through an innovative share scheme. He issued 60,000 shares in BACARDÍ Rum’s US Bottling Company and the very next day closed the company down, giving away one case of BACARDÍ Rum as compensation for every share.
During 13 years of prohibition in the USA, Cuba became the place to be. Thanks in part to an American airline who ran advertising campaigns encouraging Americans to come to Cuba and ‘Bathe in BACARDÍ Rum’. Once in Cuba, people from all over would enjoy BACARDÍ cocktails at some of the most electric parties the world has ever seen.
Having evolved from a crude pirates drink called the Draque, the 1930’s saw the first publication of mojito recipes, perfected with BACARDÍ Rum. The Mojito was named ‘Cuba’s unofficial national drink’ however the name Mojito is thought to come from the West African word Mojo meaning a ‘little spell’.
With the end of prohibition in the USA, the growing popularity of the BACARDÍ Cocktail saw unscrupulous bartenders seek to hoodwink their consumers by using inferior quality rums. However in 1936 the New York Supreme Court acknowledged the high quality of BACARDÍ Rum and affirmed that a BACARDÍ Cocktail, could only be made with BACARDÍ Rum, thus protecting the rights of the consumers who asked for BACARDÍ by name
Just prior to our 100th Anniversary, the Cuban administration confiscated all private businesses in Cuba without any compensation. BACARDÍ Rum production was forced to stop and the Bacardí family lost its distilleries, breweries, offices, warehouses, aging rum stocks and even their family homes. But thanks to BACARDÍ President Pepín Bosch, having transferred all company patents out of Cuba in 1958, and the company having established two distilleries in Puerto Rico and Mexico many years prior, BACARDÍ was able to rebuild itself in exile.
1970's
Following their exile from Cuba, the Bacardí family quickly rebuilt their operation. In record time a new distillery was opened in Brazil to support existing distilleries in Mexico and Puerto Rico, and by 1979 BACARDÍ Rum had become the world’s number one international spirit, all thanks to the perseverance of the Bacardí family who for the second time had to start from nothing.
150 Years of family ownership - 2012
2012 is the year of BACARDÍ Rum’s 150th Anniversary. From humble beginnings in a tinned-roof distillery the Bacardí family has passed down the Bacardi Company from father to son, for seven generations. As we welcome the eighth generation into the world, we raise a glass to the next 150 years.
http://www.bacardi.com/uk/Heritage
http://www.bacardi.com/uk/Heritage
My Chosen Brief - Bacardi
After scanning through the short list i decided to choose Bacardi as my brief of choice. I went on to the YCN website... http://www.ycn.org/ ... And searched through until i found Bacardi. I then downloaded the project pack that came with the brief. Within this pack had 'Alcohol Advertising Rules' in which stated in the brief need to be abided by. Both the Brief and the alcohol advertising rules are shown below...
Brief
Alcohol Advertising Rules
Brief
Background
Here’s something that you might find interesting...
The Bacardi company was founded by a man called Don Facundo Bacardi over 150
years ago in Santiago de Cuba, and is still run by the Bacardi family today.
What’s more, every drop of BACARDI rum started life in a white oak barrel and has
been lovingly crafted by our Maestros de Ron (Master Rum Blenders).The skills and
knowledge used by our blenders are passed down from generation to generation and
take over 10 years to learn fully.
Not many people know any of this. In fact, that’s part of the problem.
Lots of people wrongly believe that BACARDI is a low quality, industrial spirit that
has come out of a tap somewhere nearWigan (not that there’s anything wrong with
Wigan of course).
We’ve heard from some people that BACARDI is “a bit dated” and not “cool”; it’s
something their mum likes to drink with coke on a Friday night, but apart from that
it doesn’t mean much to them.
This is where you come in.We need your help to make 18-24 year old guys want to
drink BACARDI again.
The Creative Challenge
Two words. Re-appraisal andTrial.
We know that when people have heard just a few sound bites from our amazing
family and product story, their perceptions of BACARDI have changed.
We also know that when people have tried any of our rums, they have loved the
flavour that BACARDI brings to their favourite mixers and cocktails.
The trouble is, bars and shops are crowded places, so we only have a couple of
seconds to make a good first impression and make guys want to order us or pick us
up off the shelf. So we are looking for amazing, creative ideas that will help us stand
out and make us a relevant choice for 18-24 year old guys.
We want to see ideas that will make people proud to drink BACARDI and
recommend it to their friends.
The Brief
Give guys a reason to try us again.
Come up with ideas that will make 18-24 year old guys want to order us in the
mainstream bar environment.This could be anything from jazzy new glassware
to augmented reality drink coasters.You may even decide to invent an amazing new drink and a campaign to support it!Whatever you come up with, it should feel
masculine, authentic and support our quality credentials. It should also be relatively
simple – this might be replicated in mainstream bars across the world!
Target Audience
Our bulls-eye consumer is a typical 21 year old male drinker. He’s at an age when
his identity is being built, so “feeling and looking like a man” is important to him.
He gravitates towards brands that give him a sense of authenticity – they make a
statement about who he is and help him to assert his masculinity. Nowhere is this
truer than in the spirits category where he is one bar call away from making an idiot
of himself, and seeing his carefully nurtured reputation come crashing to the ground.
Creative Considerations
You will find the Alcohol Advertising Rules in the project pack, these must
be abided by.
Extra brownie points will be awarded to people who come up with ideas that
translate well across a number of channels. For example, your idea for the bar
environment might have a digital component and/or translate well into the store
environment.
Don’t be limited by images and styles that you associate with the BACARDI of
today. Maybe there’s something old you’ve seen online that you think would work
brilliantly to communicate our quality and authenticity.
Often the best ideas are the simplest.Who knew that the Cider industry would be
revolutionised simply by a new serve – a pint glass full of ice?!
Additional Information
You can find out loads about our company, our family and our rums online – so
be sure to do your homework.We’ve been around for so long, there’s bound to be
something we’ve done over the years that sparks your imagination.
Good luck.We can’t wait to see your ideas.
Deliverables, Artwork and Additional Information
For guidance on how to submit your work, please adhere to the main deliverables
information in the Student Awards section of theYCN website.
Any additional supporting information referenced in the brief can be found
in the supporting project pack on theYCN website – www.ycn.org
Alcohol Advertising Rules
Appendix 1
Notes to 11.8: 1.The Notes included with 11.8.1and 11.8.2 are, in general, simply
those which clarify the scope of the rules. Additional interpretative guidance will
be produced by the Broadcast Committee of Advertising practice, subject to public
consultation and to Ofcom’s approval 2.The spirit as well as the letter of the rules
in this section apply whether or not a product is shown, referred to or seen being
consumed. (See also rule 1.2) 3.Where soft drinks are promoted as mixers, rules
11.8.1 & 2 apply in full
11.8.1 – Rules for all advertising
a)
11.8.1 – Rules for all advertising
a)
-
1) Advertisements must not suggest that alcohol can contribute to an
individual’s popularity or confidence, or that refusal is a sign of weakness. Nor
may they suggest that alcohol can enhance personal qualities
-
2) Advertisements must not suggest that the success of a social occasion
depends on the presence or consumption of alcohol.
b) Advertisements must not link alcohol with daring, toughness, aggression or anti- social behaviour.
c) Advertisements must not link alcohol with sexual activity or success or imply that alcohol can enhance attractiveness.
d) Advertisements must not suggest that regular solitary drinking is acceptable or that drinking can overcome problems.
e) Advertisements must not suggest that alcohol has therapeutic qualities nor offer it as a stimulant, sedative, mood-changer or to boost confidence.There must be no suggestion that physical or other performance may be improved by alcohol or that it might be indispensable.
f) Advertisements must not suggest that a drink is to be preferred because of its alcohol content nor place undue emphasis on alcoholic strength. (This does not apply to low alcohol drinks. See 11.8.3)
g)
-
1) Advertisements must not show, imply or encourage immoderate drinking.
This applies both to the amount of drink and to the way drinking is portrayed
-
2) References to, or suggestions of, buying repeat rounds of drinks are not
acceptable Note:This does not prevent, for example, someone buying a drink for each of a group of friends. It does, however, prevent any suggestion that other members of the group will buy any further rounds
-
3) Alcoholic drinks must be handled and served responsibly Note: 11.8.1(g)(1)
and (2) do not apply to advertising for low alcohol drinks) h) Advertisements
must not link drinking with the use of potentially dangerous machinery, with
behaviour which would be dangerous after consuming alcohol (such as
swimming) or with driving
11.8.2 – Additional rules for alcohol advertisements
a) (1) Advertisements for alcoholic drinks must not be likely to appeal strongly to
people under 18, in particular by reflecting or being associated with youth culture
(2) Children must not be seen or heard, and no-one who is, or appears to be, under 25 years old may play a significant role in advertisements for alcoholic drinks. No-one may behave in an adolescent or juvenile way Notes: (1) See the exception in 11.8.2(a)(3) (2) In advertising for low alcohol drinks, anyone associated with drinking must be, and appear to be, at least 18 years old (3)There is an exception to 11.8.2(a)(2) for advertisements in which families are socialising responsibly. In these circumstances, children may be included but they, and anyone who is, or appears
to be, under 25 must only have an incidental role. Nevertheless, it must be explicitly clear that anyone who appears to be under the age of 18 is not drinking alcohol
b) Advertisements for alcoholic drinks must not show, imply or refer to daring, toughness, aggression or unruly, irresponsible or anti-social behaviour
c) Advertisements for alcoholic drinks must not appear to encourage irresponsible consumption
d) Advertisements for alcoholic drinks must not normally show alcohol being drunk in a working environment
e) Alcoholic drinks must not be advertised in a context of sexual activity or seduction but may include romance and flirtation subject to rule 11.8.2(a) (Youth appeal)
11.8.3 – Low alcohol drinks
Exceptions to 11.8.1 and 11.8.2 apply to advertisements for drinks containing 1.2% alcohol by volume or less so long as the low alcohol content is made clear. (The exceptions are not granted if the advertising might promote a product of higher alcoholic strength or might conflict with the spirit of the rules)The exceptions are: (a) 11.8.2(a)(2): Anyone associated with drinking must be, and appear to be, at least 18 years old (b)The advertisements need not comply with: • 11.8.1(f) • 11.8.1(g)(1) or (2
(2) Children must not be seen or heard, and no-one who is, or appears to be, under 25 years old may play a significant role in advertisements for alcoholic drinks. No-one may behave in an adolescent or juvenile way Notes: (1) See the exception in 11.8.2(a)(3) (2) In advertising for low alcohol drinks, anyone associated with drinking must be, and appear to be, at least 18 years old (3)There is an exception to 11.8.2(a)(2) for advertisements in which families are socialising responsibly. In these circumstances, children may be included but they, and anyone who is, or appears
to be, under 25 must only have an incidental role. Nevertheless, it must be explicitly clear that anyone who appears to be under the age of 18 is not drinking alcohol
b) Advertisements for alcoholic drinks must not show, imply or refer to daring, toughness, aggression or unruly, irresponsible or anti-social behaviour
c) Advertisements for alcoholic drinks must not appear to encourage irresponsible consumption
d) Advertisements for alcoholic drinks must not normally show alcohol being drunk in a working environment
e) Alcoholic drinks must not be advertised in a context of sexual activity or seduction but may include romance and flirtation subject to rule 11.8.2(a) (Youth appeal)
11.8.3 – Low alcohol drinks
Exceptions to 11.8.1 and 11.8.2 apply to advertisements for drinks containing 1.2% alcohol by volume or less so long as the low alcohol content is made clear. (The exceptions are not granted if the advertising might promote a product of higher alcoholic strength or might conflict with the spirit of the rules)The exceptions are: (a) 11.8.2(a)(2): Anyone associated with drinking must be, and appear to be, at least 18 years old (b)The advertisements need not comply with: • 11.8.1(f) • 11.8.1(g)(1) or (2
Competition Brief - YCN
We have been given information on our next assignment, which happens to be a student award completion brief. YCN is a well established talent agency that scopes new media talent in a range of media platforms. They offer award programmes to stimulate the freshest creative thinking in the world. They offer more services in which students and graduates can take full advantage of in order to build a strong work ethic and portfolio.
YCN talent agency get in contact with big company names in which briefs are exchanged. These briefs are distributed to the students by the companies in order to achieve media work that meets their brief requirements.
Some of the companies include...
- Bacardi
- Lego
- Churchill
- British Euro Sport
- Goji
- Nissan
- Plan UK
- UGG
- Very
- Yahoo
- Yell
And many more.
In order to start this assignment i have been asked to choose a brief from one of the previously mentioned companies, design a campaign and a finished idea/ product in which is meets the specifications and requirements of the companies set brief. This is a good chance to create media rich products and to get noticed.
After looking through the briefs with my peers, we narrowed down the companies to a select few that we physically able to do, yet still a challenge. The companies we short listed were the following...
- Bacardi
- Lego
- Marriot Hotels & Resorts
- Douwe Egberts
- UK Greetings
We felt that these company briefs were most achievable to a high standard.
YCN talent agency get in contact with big company names in which briefs are exchanged. These briefs are distributed to the students by the companies in order to achieve media work that meets their brief requirements.
Some of the companies include...
- Bacardi
- Lego
- Churchill
- British Euro Sport
- Goji
- Nissan
- Plan UK
- UGG
- Very
- Yahoo
- Yell
And many more.
In order to start this assignment i have been asked to choose a brief from one of the previously mentioned companies, design a campaign and a finished idea/ product in which is meets the specifications and requirements of the companies set brief. This is a good chance to create media rich products and to get noticed.
After looking through the briefs with my peers, we narrowed down the companies to a select few that we physically able to do, yet still a challenge. The companies we short listed were the following...
- Bacardi
- Lego
- Marriot Hotels & Resorts
- Douwe Egberts
- UK Greetings
We felt that these company briefs were most achievable to a high standard.
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