Research Into Bacardi Themes And Styles in Film And Animation

Starting off my research i am looking into existing themes/ styles of Bacardi and how they portray these themes and styles through the use of Television commercials.

http://www.youtube.com/watch?v=Sa9nWICtj3w

This advert promotes the idea of everyone coming together, creating there own scenery, their own atmosphere in order to have a party where Bacardi is present. For a long time Bacardi have kept the same theme through out there adverts, this theme is 'Party'. 

Here is another two videos i looked at, both keeping to exactly the same theme, a bartender... 

And... 

Both are keeping with in the party theme as they are both located within a bar. 

In order to re-create or re-brand the advertisement to suit the brief set by Bacardi, i want to come away from the current theme and go into an entirely different theme.