We have been given information on our next assignment, which happens to be a student award completion brief. YCN is a well established talent agency that scopes new media talent in a range of media platforms. They offer award programmes to stimulate the freshest creative thinking in the world. They offer more services in which students and graduates can take full advantage of in order to build a strong work ethic and portfolio.
YCN talent agency get in contact with big company names in which briefs are exchanged. These briefs are distributed to the students by the companies in order to achieve media work that meets their brief requirements.
Some of the companies include...
- Bacardi
- Lego
- Churchill
- British Euro Sport
- Goji
- Nissan
- Plan UK
- UGG
- Very
- Yahoo
- Yell
And many more.
In order to start this assignment i have been asked to choose a brief from one of the previously mentioned companies, design a campaign and a finished idea/ product in which is meets the specifications and requirements of the companies set brief. This is a good chance to create media rich products and to get noticed.
After looking through the briefs with my peers, we narrowed down the companies to a select few that we physically able to do, yet still a challenge. The companies we short listed were the following...
- Bacardi
- Lego
- Marriot Hotels & Resorts
- Douwe Egberts
- UK Greetings
We felt that these company briefs were most achievable to a high standard.
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