The Brief - Outlined
You will produce at least one poster promoting as aspect
of Web 2.0 Social Media which can be printed at up to A1 size. You should choose social media from the
following list or discuss an alternative with your tutors:
· Facebook
· Twitter
· Flickr
· Google+
· LinkedIn
· Blogger
· Vimeo
· YouTube
The design must be based on propaganda posters from a
period of the twentieth century. You
will research, collect and analyse examples of propaganda posters then generate
ideas which match these to social media services, creating a suitable slogan
which links the design to the service being promoted.
You will generate ideas for this project based on
research and design development techniques (such as brainstorms, mood boards,
sketches) and you will prepare a pitch which puts forward your proposed design
solution with a review of how you reached those decisions. You need to explore type choices, colour
palettes, poster designs and layouts in this pitch. Illustrator work in progress can be shown as
part of this.
Your colour palette, graphic style and type choices must
reflect the style and content of posters from your chosen period. The graphics
will be entirely vector and you will create the artwork in Illustrator at A1
size.
You will keep a blog of
research materials and project development, including research into propaganda
posters, placing these into their historical context and analysing their design
characteristics, design decisions, problem solving, software techniques,
comments on drafts and crit, with notes on changes and improvements made in response
to feedback.
You will also develop a
sketchbook of visual research and analyses, sketches and idea development,
experimentation in things like colour schemes, typography, drawing style, and
proofing.
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