Thursday, 19 January 2012

Poster And Leaflet Designer Research

I looked into existing Designers who have created poster and leaflets similar to that of what i want to create. As i started my research i came across a company called 'Sort Design'. These designers portrayed a very modern, colourful and detailed style through out their prints. Below are a few examples with my thoughts and comments...

Example One:
As you can see from the image above the front cover of the leaflet is eye catching and stands out from the rest of graphics. The colours are bold and contrast. The text looks  very modern and the font faces colors fits in with that of the leaflets style. 

This is a close up of the front image on the leaflet. This looks 3D (three dimensional) and really stand outs do the the graphic design. I'd very much like to try and incorporate this idea into one of my own posters or leaflet.

Example Two: 
 The image above contains many graphic designed information leaflets and they all keep to the same theme. The theme is very simple yet very effective how they use the colour of the background and the colour os the text in order to create some sort of subtle contrast. 

 Again you see it here on the front cover the text colours only subtly change from lighter to darker against the red background colour. which in itself is a very powerful colour. 

Here you see the first two images combined in order to see how it all looks when the information leaflets/ booklets are pieced together. 

Example Three:
 Very sleek and stylish design both in terms of colour and layout. The imagery used of the people is very powerful. Because the imagery is black and white this makes the rainbow colours stand out a lot more from the page, adds depth, detail and its very effective. 

 here we have the main logo close up. Connections being the name of the subject the leaflet is advertising to the reader. The rainbow is a nice touch in terms of colour, if the rainbow wasnt there it would be very dull. 

Here you have two posters of Sort designs connections. Both poster contrast each other due to one of the posters having a black background and the other having a white background. However the main company symbol/ branding stays the same. The rainbow itself is slightly abstract as to the reason why its been placed/ coloured that way.

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